The Loft Soundtrack 2025
La música tiene el poder de transformar espacios y emociones, y en Loft in SoHo creemos que cada momento merece su propia banda sonora. Con esta idea en mente, hemos creado The Loft Soundtrack 2025, una playlist curada para acompañarte en tus momentos más especiales.
THE EDIT
The Loft Soundtrack 2025
La música tiene el poder de transformar espacios y emociones, y en Loft in SoHo creemos que cada momento merece su propia banda sonora. Con esta idea en mente, hemos creado The Loft Soundtrack 2025, una playlist curada para acompañarte en tus momentos más especiales.
Mocha Mousse: Pantone's Color of the Year 2025
Every year, Pantone selects a trend-setting color in design, fashion and lifestyle. In 2025, that shade is 17-1230 Mocha Mousse , a soft, evocative brown full of warmth. Inspired by the sensorial pleasures of cocoa, chocolate and coffee, this color invites us to connect with the essential while bringing elegance and sophistication to our spaces and personal style.
The Balaclava: The essential accessory for this winter.
This winter, a classic accessory is back with more force than ever: the balaclava . More than just a protector from the cold, this item combines functionality and design, becoming a must-have for those looking for style and warmth in their seasonal outfits.
Living with art: Key elements for a sophisticated space.
Discover how to transform your home into a curated sanctuary with thoughtful design choices and unique pieces available at Loft in SoHo . Create a home that tells your story. Explore our curated selection at Loft in SoHo and find the perfect pieces to elevate your space.
Gloves: The coolest detail of autumn-winter 2024/2025
From the most exclusive catwalks to the street style of big cities, gloves have gone from being a functional accessory to becoming the essential detail for this season . Our selection of gloves combines exclusive design, unique details and the essence of urban art.
Loving Now [SoHo Edition] The Burgundy color and the golden accessories you need.
Create a perfect sporty outfit in burgundy with golden accessories. Find the watch, bracelet, hair tie in gold and enjoy the "Weekend" candle to relax. Discover all the products at loft in SoHo.
NEW YORK, state of mind
Is New York on your mind? Discover our NEW YORK collection, state of mind. Whether you have visited the city just once, live there or want to go one day, this collection is for you, for lovers of the city that never sleeps.
SEA SALT
Imagine a warm sea breeze gently blowing over sun-kissed sand dunes. Immerse yourself in a collection of shell and drop-shaped jewelry alongside scents that reflect the vibrant energy of the sea.
GAME, SET, MATCH
Discover our sports collection and add a little bit of je ne sais quoi to your basic garments.