Future Dusk

Future Dusk: trend color s/s 2025

Future Dusk: El Color que Definirá la Primavera-Verano 2025

En el mundo del diseño, la moda y el estilo de vida, cada temporada trae consigo un color que captura el espíritu del momento. Para la primavera-verano 2025, ese color es Future Dusk, un tono innovador que combina la serenidad del violeta con matices modernos de gris y azul, evocando un equilibrio entre lo etéreo y lo contemporáneo.

The Loft Soundtrack 2025

The Loft Soundtrack 2025

La música tiene el poder de transformar espacios y emociones, y en Loft in SoHo creemos que cada momento merece su propia banda sonora. Con esta idea en mente, hemos creado The Loft Soundtrack 2025, una playlist curada para acompañarte en tus momentos más especiales.
Mocha Mousse

Mocha Mousse: Pantone's Color of the Year 2025

Every year, Pantone selects a trend-setting color in design, fashion and lifestyle. In 2025, that shade is 17-1230 Mocha Mousse , a soft, evocative brown full of warmth. Inspired by the sensorial pleasures of cocoa, chocolate and coffee, this color invites us to connect with the essential while bringing elegance and sophistication to our spaces and personal style.
Balaclava street style

The Balaclava: The essential accessory for this winter.

This winter, a classic accessory is back with more force than ever: the balaclava . More than just a protector from the cold, this item combines functionality and design, becoming a must-have for those looking for style and warmth in their seasonal outfits.
Vivir con arte: Elementos clave para un espacio sofisticado.

Living with art: Key elements for a sophisticated space.

Discover how to transform your home into a curated sanctuary with thoughtful design choices and unique pieces available at Loft in SoHo . Create a home that tells your story. Explore our curated selection at Loft in SoHo and find the perfect pieces to elevate your space.
Los Guantes: El detalle más cool del otoño-invierno 2024/2025

Gloves: The coolest detail of autumn-winter 2024/2025

From the most exclusive catwalks to the street style of big cities, gloves have gone from being a functional accessory to becoming the essential detail for this season . Our selection of gloves combines exclusive design, unique details and the essence of urban art.
Loving Now [SoHo Edition] El color Burgundy y los accesorios dorados que necesitas.

Loving Now [SoHo Edition] The Burgundy color and the golden accessories you need.

Create a perfect sporty outfit in burgundy with golden accessories. Find the watch, bracelet, hair tie in gold and enjoy the "Weekend" candle to relax. Discover all the products at loft in SoHo.
New York, state of mind

NEW YORK, state of mind

Is New York on your mind? Discover our NEW YORK collection, state of mind. Whether you have visited the city just once, live there or want to go one day, this collection is for you, for lovers of the city that never sleeps.
SEA SALT

SEA SALT

Imagine a warm sea breeze gently blowing over sun-kissed sand dunes. Immerse yourself in a collection of shell and drop-shaped jewelry alongside scents that reflect the vibrant energy of the sea.
GAME, SET, MATCH

GAME, SET, MATCH

Discover our sports collection and add a little bit of je ne sais quoi to your basic garments.