LØ+HO

LØ+HO: A Contemporary Chapter of Loft in SoHo

At the heart of every great brand is a story to tell, a vision to share and a connection to create. LØ+HO is born as that new expression of Loft in SoHo, uniting timeless design with the modernity of a constantly evolving world. But what does LØ+HO really mean and why is it more than just a logo? Today we want to invite you to discover the essence behind this new identity.

The Origin of LØ+HO

Loft in SoHo has been, since its inception, a place where art, design and lifestyle meet. Inspired by the creative energy and free spirit of SoHo, New York, we have curated a unique selection of products and experiences that reflect that authenticity. LØ+HO is a continuation of that story – a visual and conceptual shorthand that encapsulates everything Loft in SoHo stands for, but with a modern, minimalist and straightforward approach.

A Logo with Meaning

LØ+HO is not just a name or a symbol; it is a manifesto. The “Ø” symbolizes the balance between classic and contemporary, while the clean and simple structure of the design reflects our philosophy: less is more. Every line, every detail, tells a story. It is an invitation to rethink how we connect with design and how that design can enrich our lives.

The Message of LØ+HO

At LØ+HO we believe that design is not just about aesthetics, but about purpose. That’s why we have created a brand that stands for more than products; it’s a lifestyle statement. “Timeless design for modern living” is not just a slogan, it’s our promise to offer pieces that transcend trends and bring value, authenticity and durability.

Connecting with the Community

One of Loft in SoHo’s greatest strengths has always been its community, the #LoftSociety , and LØ+HO is no exception. We want this new chapter to be a celebration of our global community, the stories we share, and the connections we build together. Through exclusive events, inspiring content, and carefully curated products, we aim to strengthen that bond.

Join the Journey

LØ+HO is more than a brand; it’s an invitation to be part of something bigger. Whether you’re looking for inspiration, unique products, or simply a connection to a community passionate about design, we invite you to join this new chapter.

Are you in?

Explore LØ+HO now on our website and discover what it means to be part of the Loft in SoHo story.