Welcome to LOFT IN SOHO
Inspired by the iconic SoHo district in New York, loft in SoHo is an online store where urban sophistication meets authenticity. We are a concept store dedicated to curating products that elevate the modern lifestyle, with a wide and diverse selection ranging from jewelry and watches to designer objects, wellness items, sports, books, candles, perfumes and much more. We focus on offering selected products with special attention to sustainability and respect for the environment.
In every piece we offer, you will find the same care and dedication that distinguishes SoHo: quality, design and a touch of art in the everyday. Here, luxury is expressed through simplicity and functionality, seeking to create a space where design and authenticity meet.
Explore the LOFT and discover how every detail can transform your daily life into an experience inspired by the elegance and free spirit of the city.
Our philosophy
Responsible production and consumption 🤍 Currently, environmental problems and the state of the planet remind us that it is time to act.
We support brands that tell us different stories, love design and are committed to producing in a way that respects the environment and people, that have ethical manufacturing and local and voluntarily limited production. Their products are sometimes made in small quantities, which may explain the delivery times of your orders for some of our products.
We give preference to brands that are committed to sustainability and that use environmentally responsible materials (organic cotton, recycled plastic or polyester, wood from sustainable forests, dyes, tanning and natural ingredients, etc.).
We want to minimize our environmental impact, for this reason, we seek production that is respectful of the environment, and we try to avoid those products produced and stored unnecessarily, which have required a lot of energy from humans and the planet. For this reason, our brand loft in SoHo manufactures a large part of its items on demand. This allows us to reduce costs, such as storage costs, but also allows us to offer a more exclusive and personalized product.
